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Fast ‘n Fresh Premium Ice Cream Parlor Fast ‘n Fresh Ice Cream â€Å"Fast ‘n Fresh- - good for you!† Statement of Purpose   Ã‚  Ã‚  Ã‚  Ã‚  The purpose of this business plan is to support a request for a 75,000 five-year bank loan to purchase equipment and inventory as part of the financing for a start-up sole proprietorship, Fast ‘n Fresh Premiun Ice Cream Parlor. The business will be owned by Daniel W. Beese and will be located in leased space at 858 Success Ave in the new Riverside Faire shopping center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00 in initial equity.   Ã‚  Ã‚  Ã‚  Ã‚  The business will serve healthy and premium ice cream, yogurt, sandwiches, and nonalcholic beverages to the generally upscale target market of Riverside Faire. Based on the financial and competive analysis presented in this plan, Fast ‘n Fresh Premium Ice Cream Parlor will be sucessful.   Ã‚  Ã‚  Ã‚  Ã‚  It is anticipated that Fast ‘n Fresh Premium Ice Cream Parlor will become established in Jacksonville, FL within two years and will become known throughout the North Florida area within five years with the potential of multiple locations. The Fast ‘n Fresh Premium Ice Cream Parlor’s distinct logo, it’s reputation for fast service and only the freshest ingredients, plus it’s slogan, â€Å"Fast ‘n Fresh- good for you!† will provide a distinctive competive edge.   Ã‚  Ã‚  Ã‚  Ã‚  The owner, Daniel W. Beese, has founded three highly successful food service businesses in the North Florida area. The owner holds an undergraduate degree and a MBA from the University of Florida. The Business Description   Ã‚  Ã‚  Ã‚  Ã‚  Fast ‘n Fresh Premium Ice Cream Parlor will be a start-up ice cream parlor located in leased space at 858 Success Ave in the new Riverside Faire shopping Center, Jacksonville, FL 32211. A ninety-day option has been taken on this location. The estimated opening day is April 2002.   Ã‚  Ã‚  Ã‚  Ã‚  Daniel W. Beese will own the business as a sole proprietorship. Each of the business owned by Daniel W. Beese has broken even after only six months and was sold for a minimum of three times the owners investment. Fast ‘n Frsh Ice Cream Parlor will be an upscale restaurant selling premium ice cream, yogurt, sandwiches, and hot... ...ations in Jacksonville, FL. The closest Superior Flavors is four miles away . Superior Flavors is well known for their creative yogurt and ice cream flavors. Their products are priced moderately and they do not serve sandwiches. Superior Flavors has a competive advantage with it’s name recognition. Fast ‘n Fresh has a advantage beacuse it offers sandwiches. Personnel   Ã‚  Ã‚  Ã‚  Ã‚  The business will operate using local University, Community College, and high school students as it’s principle employees. This will reflect a youthful, invigorating image consistent with its â€Å"Fast ‘n Fresh -- good for you!† slogan. The manager will be an experienced person from one of the owner’s other businesses. A special employee benefit will be Fast ‘n Fresh Premium Ice Cream Parlor scholarships covering tuition and books. This offer will only be good after employees complete the ninety day probation period. The majority of the employees will be part time with a full time manager. Student employees will earn 6.50/hr with oppurtunities for pay increases. The manager will be paid 10% above prevailing salary levels. A policy of promotion form within will be adopted.